Today’s standard sizes are meant to cover the majority of the population. Yet they only encompass certain people, do so inconsistently and vary widely from one brand to another.
The market’s inability to serve all consumers regardless of their body shape and size not only results in frustrated shoppers and lost sales, it also makes incorrect fit the number one reason for returns. At the same time, clothing brands and retailers have to deal with the unpredictability of demand, leading to excess inventory and stock outs.
Our White Paper takes a deep dive at the economic impact caused by the uncertainty around sizing and the traditional model of push production, while illustrating how redesigning the fashion cycle has the potential to reflect the market’s demand 1-to-1 and eliminate a large array of inefficiencies.